Senior Product Marketing Manager

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

Team Overview: The Product Marketing Team at Glu is an experienced team responsible for driving all marketing activities from strategy through execution. Our work inspires Glu’s games studios and central teams to deliver breakthrough experiences for players. We are passionate about our players and always look for new ways to engage them. We value collaboration, creative risk taking, and accountability. If you share our values and have a passion for gaming, let’s talk! Role Overview: As the Sr Product Marketing Manager, you will help to research, develop and execute the marketing plans for a new game within the Crowdstar Studio. You will work directly with the game studio, UA, creative development, data and analytics, PR and research teams to collaborate and drive growth plans for the game.

You’ll most often:

  • Develop the research plan in partnership with UXR and studio team for the new game to better understand the target audience, the competitive landscape, and unique selling propositions for the new game
  • Create the marketing plans for all phases of the game launch from internal betas, to external betas, soft launches and worldwide launch
  • Collaborate across teams including PR, social/community, user acquisition, creative, lifecycle marketing and research to build a holistic plan
  • Partner with the internal studio development team, ensuring marketing and product insights are cross pollinated in the marketing and in the game
  • Develop the key art/visual ID working with creative teams & studio collaboration
  • Establish and assure adherence to budgets, schedules, and outbound marketing plans
  • You’ll be a great fit for this role if you have:

  • 6-10 years of relevant product marketing experience 
  • Experience working with consumer brands
  • Strong project management skillset
  • Match your creative ideas with deep knowledge of digital measurement
  • Lifecycle marketing experience a plus
  • Comfortable working under tight deadlines
  • Able to quickly pivot and adjust plans in this dynamic industry
  • Self-starter and experience managing cross-functional programs
  • Ability to present and earn buy-in for projects with multiple stakeholders
  • Excellent communication and organizational skills
  • Experience in mobile apps ideal; mobile gaming a plus

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